What is SEO?
SEO stands for search engine optimization, which is the combination of all the techniques used to drive traffic to your site from search engines. With 60% of consumers starting the buying process on platforms like Google or Bing, helping your site rise through the ranks is a surefire way to increase brand visibility and drive new sales.
If there’s any question why SEO marketing matters at this point, think about your own search behavior. If you’re like most users, you usually won’t even scroll past the first search engine results page (SERP). You need to rise to the top, and there are proven methods to get you there.
Search engine optimizers (SEOs) are people who optimize websites to help them rank higher on SERPs and gain more organic traffic. In essence, an SEO is a highly specialized content strategist that helps a business discover opportunities to answer questions people have about their respective industries. We in LOGODATA do it for your business!
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Search engine optimization or SEO as it’s commonly called is the process of driving organic traffic to a website or landing page.
To understand SEO, we must first define organic traffic. The term “organic traffic” refers to the visits received by your website through unpaid search results, thus it’s called organic. As opposed to paid traffic that is generated through paid ads, organic traffic is purely sourced from organic search results. This means that visitors found your website by searching for certain keywords in search engines like Google or Bing. Basically, it’s traffic that didn’t come from referral links, paid ads, or other websites.
The facet of digital marketing that focuses on generating organic traffic is called SEO.
When done right, SEO will improve your search engine rankings which can result in organic leads for the products and services that you offer. For instance, the marketer can publish a high-quality and informative blog post and optimize it for SEO. The article will help generate traffic that may result in a purchase decision.
There are three types of SEO that an SEO strategist can focus on:
On-page SEO: This SEO focuses on the content that’s actually on site pages, and how to optimize it to boost the website’s ranking for specific keywords.
Off-page SEO: This SEO focuses on links directed to the website from elsewhere on the internet. The number of backlinks a site has from reputable sources helps you build trust with search algorithms.
Technical SEO: This SEO focuses on a website’s backend architecture, like site code. Google cares just as much about technical set-up as it does content, so this position is important for rankings.
Every business has different objectives, so it is an SEO’s job to examine specific industry, determine what audiences care about, and develop a strategy that gives what you’re looking for.
LOGODATA takes care of all three types of SEO when servicing your business.
Strategies for SEO
SEO strategies make sure those customers find your website in search results – not your competitors. That’s what makes SEO so powerful. It’s an essential component of digital marketing that no business can afford to overlook.
SEO marketing is all about increasing organic traffic to your website, but that doesn’t mean your social media presence doesn’t play a role. While getting social media shares don’t count as link-building (this would create too many ways to cheat the system), search engines do look for social signals to figure out how relevant you are.
These social signals may include:
• The existence of your social media pages
• How many Instagram followers you have
• How many connections you have on LinkedIn
• How often Facebook users like or share your posts
• The quality of your following (influencers boost brand authority)
• How often your brand is mentioned in tweets
The better the quality of your presence on each social network—and the more frequently you use SEO tactics within your social media pages—the more likely it is that you’ll rank higher on relevant SERPs.
We care for our customer’s SEO strategy
An SEO strategy is the process of organizing a website’s content by topic to improve the likelihood of appearing in search results. Essentially, it is the process you follow in order to maximize the opportunity to gain organic traffic from search engines.
Having an SEO strategy is important because it helps you stay on track when creating content. Instead of just creating what you think people are looking for, your strategy will ensure that you’re creating content that people are searching for.
For content marketing, an SEO strategy is a critical piece of the puzzle because it is how your content will come to be seen in the first place, especially in search engine result pages (SERPs). If your content is scattered and unorganized, search engine bots will have a harder time indexing your site, identifying your area of authority, and ranking your site pages.
How Does SEO Work?
When a user inputs a keyword or phrase in a search engine like Google or Bing, it will display a list of websites that satisfy the query. That particular list is referred to as the search results. At the top of the search engine results page (SERP), you’ll see the paid ads that are provided by the search engine themselves such as Google Ads, Bing Ads, and more. The rest of the websites from the listing that are not labeled as “Ad” are the organic search results.
After a query has been entered, the search engines will analyze the search term and will try its best to provide the most relevant websites for the user. The main objective of SEO is for your website to be listed on the first page of the results – the higher the rank, the better. According to various surveys, 75% of online users don’t bother scrolling past the first page of the results. Therefore, there’s very little to no point in your marketing efforts if your website doesn’t show up on the first page.
On the first page alone, the first five organic results account for 67.60% of all the clicks. To obtain a high search ranking, SEO is used to optimize your website for your targeted keywords. Search optimization is a complex process and it takes a long time before you’ll see the results.
What does LOGODATA do for YOU?
From webpages to blogs, we help you publish keyword-rich, search-optimized content that
search engines (and your users!) will love.
We’ll work with you identify and target the right mix of keywords based on industry,
competitor research, and search data.
A targeted approach to building your domain authority by generating backlinks to your site
from other authoritative websites.
Our experienced technical SEO experts will take care of all the back-end nitty gritty so your
site can be easily crawled and indexed.
Google gives an extra bump to pages with fast load times. We’ll optimize your site to load fast,
including for mobile devices.
This is one of the most common questions that brands and business owners have when it comes to digital marketing. Many people have heard of SEO and it seems to be an accepted practice ever since the Internet went mainstream. If you’re reading this, there’s a good chance that you’re considering to incorporate SEO into your business. In this day and age, is SEO still a viable marketing strategy?
That’s a big, resounding YES!
SEO is far from a “magical” solution that will put your business on the map overnight. However, it’s hard to deny that there’s a lot of benefits for your business with a successful SEO campaign. If you’re looking for a top-rated SEO agency that will take your campaign to a whole new level, you’ve come to the right place. Get in touch with us online to talk about your custom SEO strategy.
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