What Is Mobile Responsive Design?
When a website is responsive, the layout and/or content responds or adapts based on the size of screen they are presented on.
A responsive website automatically changes to fit the device you’re reading it on.
Typically there have been four general screen sizes that responsive design has been aimed at: the widescreen desktop monitor, the smaller desktop (or laptop), the tablet and the mobile phone.
A responsive website changes the layout to offer an experience based on the device being used, especially ideal for mobile viewing.
A mobile responsive website includes design elements such as:
• readable text without requiring zoom
• adequate space for tap targets
• no horizontal scrolling.
Websites not optimized for all these smaller screens can experience a decline in their search engine rankings. This means that they are not getting found online.
To ensure your website offers an experience tailored to handheld devices we take care that it looks good and is responsive in the same time.
The importance of responsive web design is that it offers an optimized browsing experience.
Basically, your website will look great and work well on a desktop (or laptop), a tablet, and a mobile phone’s browser.
Read this: UX/UI
LOGODATA Cares About Mobile Responsive Design for Your Website
In short, we in LOGODATA want the visitors to your website to have the best experience possible, without forcing them to adapt themselves.
There are essentially two ways you can give your audience a good experience utilizing responsive design:
• The first is optimizing the layout of the content.
If a user is browsing from a mobile phone, they generally don’t have a lot of screen to work with. Phones today will typically zoom out automatically, so that the entire website can be seen onscreen. This can be good, as it gives the reader access to the entire site, but it can also be frustrating when trying to find information that is located in a tiny part of the upper right of the screen. If you could move some things around, make some things bigger and not have as many columns you’ll give your mobile reader a much better experience.
• The second is to adapt the content that is shown.
If you own a restaurant and a potential customer is browsing your site from a mobile phone, chances are they aren’t that concerned with how pretty your site is — your foodie blog with the awesome slideshow of delectable dishes scrolling from side to side isn’t very useful in that situation. They want to know what your hours are, where you’re located, how to make reservations, and want a look at the menu.
Why Responsive Design is Important for Business
Having a mobile responsive website is not just another option—it’s a requirement!
The number one benefit of a responsive layout is the guarantee that any user on any device will have the best experience possible on your website.
Website responsiveness is also a great way to refine the content on your site, making sure that people using a mobile device are only seeing the most essential information.
With the Google algorithm update, a responsive web design increases visibility on search engines—because it is mobile-friendly. A site with an effective mobile experience will show up in search results above one without.
Benefits of Mobile Responsive Design
• increase reach to customers and clients on smaller devices (tablets & smartphones)
• a consistent experience that can increase lead generation, sales and conversions
• analytics, tracking, and reporting can all be in one place
• time and cost on-site content management is decreased.
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