What is E-mail marketing
Email marketing is the process of marketing your business online, and it’s a cost-effective way to reach people who are most interested in your business.
There are numerous strategies that are a part of email marketing. These strategies, from search engine marketing to content marketing, help you promote your business.
Email marketing creates the opportunity for your business to share your message to everyone on the web, including with potential customers. You get your business in front of people who are looking for your products or services. It’s an efficient way to increase your online presence, plus market your business to the right people.
Read this: Benefits of social media marketing
Benefits of Email marketing:
- The most popular marketing today
- Low cost of promotion compared to traditional media
- Possible to target niche
- Global marketing campaign
- Promotion 24/7 in 365 days
- Possible to follow key performance indicators for each campaign
- Change or stop marketing campaign at any time
- Easy to measure investment return.
We in LOGODATA use SendinBlue and Mailchim for your email marketing campaign. We care of your growing business so you can benefit from these sales channels for email marketing. This is in short what are these email marketing platform.
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe. We use this platform with excellent tools to create beautiful and highly engaging emails. SendinBlue includes marketing tools that allow to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.
We use their advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration.
SendinBlue also offers a separate SMTP bulk email marketing service which we use to power automated or transactional emails from your WordPress site.
Mailchimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan.
Mailchimp comes with an email builder, autoresponders, segmenting contacts into groups, and tracking for analytics. It also allows to setup delivery times based on user’s timezones, and setup segmenting based on geolocation.
We can integrate MailChimp with WordPress, Magento, Shopify, and many other platforms.
Mailchimp offers a forever free plan which allows to send 12,000 emails for up to 2,000 subscribers.
Types of Emails
For your best email marketing through SendinBlue and Mailchim we create your campaign and send several types of emails to your subscribers, such as:
1. Welcome Emails
2. Email Newsletters
3. Dedicated Emails
4. Lead Nurturing Emails
5. Sponsorship Emails
6. Transactional Emails
7. Re-Engagement Emails
8. Brand Story Emails
9. Review Request Emails.
Email marketing doesn’t end with a send. We will track your open rate, click-through rate, unsubscribe rates, etc. and work to improve reaching your customers over time.